Coti Tarantelli, Brand, Web and UX/UI Designer: Portfolio
Sr. UX·UI Designer / Sr. Web Designer / Sr. Brand Designer
Hello!
I'm Coti
I'm a senior brand and web designer with 13+ years of experience. I take projects from strategy to launch: brand identity, design systems, UX/UI and websites built in Webflow and Framer, plus the motion and illustration that give them character.
I start with the user and design for the business, so the work looks distinctive and performs. I've led design teams of up to five, trained teams in new tools, and use AI across my process to move faster without losing craft. Most of my recent work is for Web3, cybersecurity and education brands.
What I do(and love doing)
I build brands and websites that work as one system. Bold type, clean structure and layered details, with every decision tied to what the user needs and what the business is trying to achieve.
- Brand Identity
- UX/UI Design
- Web Design
- Design Systems
- Art Direction
- Illustration
- Motion Graphics
- Video Editing
Tools I'm fluent in.(and I use in all my projects)
- Design & prototyping
- Figma (components, variables, auto layout)
- Web
- Webflow, Framer
- Brand & editorial
- Illustrator, Photoshop, InDesign (Adobe Creative Cloud)
- Motion & video
- After Effects, Premiere Pro
- Illustration
- Procreate, Adobe Fresco
- AI
- Claude, ChatGPT, Gemini, Midjourney, Runway
AI is part of my daily workflow, from research and concept development to image generation and prototyping.
Where I've worked.
- 2026Sr. Web & UX DesignerMare Boats — Croatia
- 2026Sr. Web & UX DesignerUniversidad Siglo 21 — Argentina
- 2012Sr. Brand & Visual Designer — FreelanceSeal · The Red Guild · Visiva · Astronautas
- 2021 / 2026Sr. Visual & UX/UI DesignerBloksports — USA
- 2022 / 2024Sr. Visual DesignerSpaceDev — Uruguay
- 2021 / 2022Art DirectorMoovMedia Group — Chile
- 2020 / 2021Visual DesignerHappy Together Smart Content
- 2019 / 2021Multimedia Graphic DesignerMokai — USA
Education & training.
- 2024Product ManagementStanford University
- 20213D ModelingCoderhouse
- 2020UI DesignCoderhouse
- 2018UX/UI DesignCoderhouse
- 2018E-commerce & Digital MarketingUTN — National Technological University
- 2009Graphic DesignBlas Pascal University
What you will find inside?
Branding. Social Media.
Presentation Design.
Security Alliance
Security Alliance is a crypto security organization. The challenge was to make complex security content feel clear and credible to a global Web3 audience. I ran a brand audit and stakeholder interviews, set the art direction and built a scalable visual identity system: color, gradient language, typography and layout grid. I turned it into a Figma component library of social media templates and a corporate pitch deck master, handed off with usage guidelines so the team can produce on-brand content on their own.
- Role
- Brand Designer, Art Direction
- Scope
- Visual Identity, Brand Guidelines, Social Media Design, Presentation Design
- Tools
- Figma, Illustrator, Gemini, Claude
Branding. Web Design.
Animation. Editorial.
The Red Guild & Phishing Dojo
The Red Guild is a crypto security collective, and Phishing Dojo is its threat simulation platform for training against phishing and scams. I led both brands end to end: discovery workshop, creative concept (pixel typography, red lotus, Japanese cyberpunk), logo design and full brand guidelines. I then designed two responsive websites, from wireframes and UI design to an interactive prototype with scroll-driven storytelling and motion graphics. I also delivered editorial design for an OPSEC guide, illustration, social media content and merchandise.
- Role
- Lead Brand & Web Designer
- Scope
- Brand Identity, UX/UI Design, Web Design, Motion Graphics, Illustration, Editorial Design
- Tools
- Figma, Illustrator, After Effects, HTML/CSS
The Red Guild
Open site ↗Phishing Dojo
Open site ↗
Re-Branding. Web Design.
Social Media & Presentation Design.
SEED Latam
SEED Latam is a Web3 community and education hub across Latin America. The brand had outgrown its look, so I led a rebrand: audit of existing touchpoints, moodboards and a new illustration-led art direction, with color palette, typography and iconography. I redesigned the website (information architecture, wireframes, responsive UI) and built a template system for events, speakers and social media. Everything is documented in brand guidelines so community managers can create content without design support.
- Role
- Brand & Web Designer
- Scope
- Rebranding, Art Direction, Web Design, Social Media Templates, Brand Guidelines
- Tools
- Figma, Illustrator, Photoshop
Branding. Web Design.
Social Media & Presentation Design.
Órbita Comms
Órbita Comms is a PR, communications and growth marketing agency for Web3 brands. I created the brand identity from the ground up: discovery session, positioning, moodboards, logo design, a purple-to-green gradient palette, typography and photography style, with accessible color pairings. I documented it in brand guidelines and delivered social media templates, a commercial deck and a responsive website, designed in Figma and built in Webflow/Framer.
- Role
- Brand & Web Designer
- Scope
- Brand Identity, Logo Design, Brand Guidelines, Web Design, Social Media Templates, Pitch Deck
- Tools
- Figma, Illustrator, Webflow/Framer
Branding. UX/UI · Web Design.
Social Media & Presentation Design.
SpaceDev
SpaceDev is a Web3 software development studio. As in-house Senior Visual Designer (2022–2024) I owned the brand across every touchpoint. I refreshed the visual identity and designed the corporate website, from wireframes to high-fidelity prototypes and developer handoff. I also produced social media content, sales and pitch presentations, event assets and team merchandise, working daily with marketing, product and engineering in an agile, remote team.
- Role
- Senior Visual Designer (in-house)
- Scope
- Brand Design, UX/UI Design, Web Design, Marketing Design, Presentation Design
- Tools
- Figma, Illustrator, After Effects
Branding. Web Design.
Social Media & Presentation Design.
Metrix
Metrix is a digital media consultancy specialized in growth and paid media. I worked in two phases, Analyze and Design. First came brand discovery (purpose, personality, promise), competitive benchmarking of three agencies and an audit of the existing identity. Then I repositioned the brand with a new logo and tagline lockups, typography, color, photography direction and a custom icon set. I rolled it out across a responsive website, mobile-first social media content, a sales deck and environmental branding.
- Role
- Brand & Web Designer
- Scope
- Brand Strategy, Rebranding, Visual Identity, Web Design, Social Media Design, Presentation Design
- Tools
- Figma, Illustrator, Photoshop
UX/UI · Web Design.
Digital Design.
Universidad Siglo 21
Universidad Siglo 21 is one of Argentina's largest private universities. As Senior Web & UX Designer I worked on the website redesign and its design system. I audited the existing UI and defined design tokens as Figma Variables (primitive and semantic color, spacing, radius, elevation, typography), with a color ramp per academic area and accessibility contrast checks (WCAG). I applied the system to conversion-focused, mobile-first landing page templates with lead generation forms, and built a paid media template system for Meta and Google Ads covering 80+ course creatives.
- Role
- Senior Web & UX Designer
- Scope
- Design System, Design Tokens, UX/UI Design, Landing Page Design, Performance Creative
- Tools
- Figma, Photoshop, Illustrator, AI image generation, Claude Code
Web Design.
Iconography.
Girado Hnos.
Girado is a livestock consignment and trading firm in Buenos Aires province. The goal was a credible digital presence that turns visits into advisor inquiries. I defined the site structure and content hierarchy, refined the UX copy with the client and designed a mobile-first responsive website with an earthy color palette, field photography, a custom icon set and clear calls to action.
- Role
- Web & UX Designer
- Scope
- UX/UI Design, Responsive Web Design, Information Architecture, UX Writing, Iconography
- Tools
- Figma, Illustrator
